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In the current environment, search engines are an essential audience.  While it’s widely understood that attracting the attention of the major search engines, is key to a website’s overall effectiveness, too often, Search Engine Optimization is viewed as a task that can be checked off of a list Read More
Search Engine Optimization SEO at work
It’s been nearly five months since COVID-19 was declared a global pandemic and a national emergency. This, of course, is not how any of us imagined 2020 would play out when marketing plans were put in place at the start of the year. Despite the disruption and tragic human toll during the Spring Read More
a marketing word cloud
Most Drupal devs are familiar with hook_entity_access(and its cousins hook_ENTITY_TYPE_ID_access and hook_node_access). However, it is mostly used for serving “403: Access denied” to browsers.  And we use a separate hook, hook_form_alter to disable edit buttons on admin pages like content overview Read More
How to Master Entity Access in Drupal banner
Drupal 9’s big splash in early June sparked a widespread realization that migration needed to move to front burner status. While the Drupal organization has extended the Drupal 7 and Drupal 8 decommission date in response to COVID-19 related upheaval and uncertainty, other factors fueling migration Read More
Drupal 9 Migration Expert Panelist Q&A
When Lehigh University set out to redo its website for prospective undergraduates, one overriding factor was crystal clear to the staff members and stakeholders who were making the key decisions concerning the site. The cohort of digital natives to whom the website needed to appeal, was likely to Read More
Lehigh University alumni hall