Caroline Schaffer

Caroline Schaffer is a seasoned advertising professional with over 14 years of experience in audience engagement, human-centered design, and UI/UX. Known for her innovative approach, she leads cross-functional teams of strategists, designers, and writers to create compelling, visually captivating content that resonates with diverse audiences.

With a foundation in Design and Advertising from the University of Alabama and the Art Institute of Atlanta, Caroline brings a unique blend of creativity and strategy to every project. Her expertise spans UI/UX design, where she focuses on crafting seamless, user-centered digital experiences that prioritize accessibility and engagement.

Outside her professional career, Caroline is dedicated to personal growth and community involvement. For six years, she successfully ran her own jewelry design business, regularly showcasing her creations at artisanal events around Austin. She also expresses her creativity through painting large acrylic canvases, translating her love for music into vivid, sound-inspired visual art. A fitness enthusiast and SoulCycle devotee, Caroline dreams of becoming one of Austin's next inspiring SoulCycle instructors, blending her passion for fitness and community connection.