Insights

Note: This blog was first published on January 17, 2021, and has been updated to reflect new information and insights.

Takeaway: Human-centered design focuses on the users and their needs at every stage of the design process. This approach integrates empathy and user feedback to create customized...

Takeaway: Government websites are needing to do more heavy lifting than ever before, serving as a digital hub for announcements, alerts, administrative tasks, events, and general information. Expectations are extending far beyond that of a functional powerhouse. Constituents count on their website...

Takeaway: UX impacts SEO, so your SEO efforts can be improved by ensuring your website gives users a smooth experience. The better the user experience on your site, the more likely users are to engage with it and the more likely search engines are to drive organic traffic to it.

In this blog post, I...